As we celebrate our 25th anniversary by recognizing our company’s origins and our key milestones, we also continue to break new ground by bringing innovative solutions to the market. Our latest solution, launched this month, is our boldest yet: the latest iteration of our market-leading loyalty technology platform, LXPTM.
LXP is a Travel-as-a-Service platform that seamlessly integrates existing loyalty systems with modern technology and a comprehensive travel and lifestyle portfolio. It creates a marketplace to power successful customer acquisition and retention programs, enabling brands to maximize engagement, increase customer lifetime value, and drive revenue.
The platform uses core technology principles designed to increase agility, efficiency, and adaptability—critical pillars for modern software architecture. LXP was purpose-built to be flexible, scalable, and future-proof, and its API-first microservices framework enables forward-thinking organizations to keep pace with evolving market challenges and the demands of their most discerning customers.
LXP is a multi-tenant, highly configurable solution that allows brands to shape the look, feel, and functionality of the entire user experience. It delivers relevant, curated offers and content, frictionless earning and redemption opportunities, and unparalleled visibility into transactions and other member interactions. The system can easily accommodate bespoke client back-end services, and fast and flexible deployment on the front-end.
LXP is not only our latest technology platform, it is the next evolution of travel loyalty technology. But it is not the only change underway on our 25th birthday.
Our Commitment to Accessibility and Inclusion
Accessibility is fundamental to both LXP and our corporate philosophy. While we are fully WCAG 2.1 AA compliant, we see this as just the starting point. We aim to become leaders in this area, continuously striving to improve and set new standards for the industry to follow.
We have a dedicated accessibility team that enjoys full support from our corporate leadership. We actively audit, monitor, and mediate all our processes with accessibility in mind, ensuring that our approach to accessibility matures with our company. Similarly, we encourage ongoing education and resource-sharing across all departments, making accessibility a fundamental principle across all our operations.
Our devotion to this approach is driven not only by our desire to deliver the highest quality standards to our clients and ensure their rewards programs remain compliant, but also because it makes good business sense.
Demographics are changing, and population segments with the most buying power are aging into new disabilities, increasing their accessibility needs. To meet this demand for our clients (and ourselves), we use AI to build virtual user focus groups to test our solutions’ user experience across various disabilities and make them usable for the broadest array of potential users.
Our Boldest Steps Are Our Next Ones
What is next for iSeatz? The desire for travel and lifestyle rewards and distribution extends beyond the travel industry. LXP’s modern architecture presents a significant opportunity for brands across multiple industries to differentiate themselves by incorporating travel and lifestyle rewards alongside everyday value in their loyalty portfolios. Our unique ability to offer travel and lifestyle rewards that resonate with consumers truly sets us apart from other loyalty technology providers.
In addition to our expanded technical capabilities, we are integrating greater data analytics capabilities, including AI and machine learning algorithms, to identify patterns and predict individual preferences accurately, ultimately better serving our clients and their customers. We are also scaling up our international operations to better support our clients worldwide.
Over the past 25 years, we have established a reputation for innovation, sustainable growth, and strategic leadership - making us the most trusted name in travel loyalty technology. But as far as we have come, we are far from finished innovating. Today and tomorrow, we will continue accelerating, developing new solutions, pushing the boundaries of loyalty technology, and finding new, efficient approaches to address our clients’ challenges across industries.
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To learn more about our work with travel and financial services brands and their loyalty programs, contact us here.