As we celebrate our 25th anniversary, we are thrilled to introduce our latest innovation to the market: LXPTM. This new platform signifies a pivotal moment in our journey, as we continue to break new ground by bringing cutting-edge solutions to the travel loyalty industry.
In today’s fast-paced, ever-evolving tech space, travel loyalty programs face significant challenges. The need to integrate disparate, legacy systems with modern technology is crucial for keeping up with evolving market demands and surging travel and loyalty trends. Thirty-one percent of consumers say having a broader array of reward and benefit options would make them engage more frequently with their loyalty program. Therefore, brands must find ways to differentiate themselves from competitors by offering unique and engaging experiences to their customers.
LXP is a Travel-as-a-Service platform designed to power travel loyalty programs with new modern technology that seamlessly integrates huge amounts of travel content with a comprehensive loyalty tech stack to enable personalized shopping and booking experiences that drive customer lifetime value. It creates a dynamic marketplace to fortify successful acquisition and retention programs, enabling brands to maximize engagement and drive revenue.
Key Features and Benefits
Highly Configurable Framework: LXP empowers brands to customize the look and feel of the entire user experience. Designed for scalability and adaptability, the platform grows with your business needs. By leveraging first-party data to create individualized customer journeys, LXP automates decisions, enhances experiences, and drives desirable outcomes.
Supplier Agnostic with De-duping Capabilities: LXP is a multi-tenant platform focused on delivering highly relevant and curated content for our clients' customers, providing frictionless redemption, earning opportunities, and pure purchase travel options. It features plug-and-play capabilities that increase agility, efficiency, and resilience.
Composable Architecture: Our platform's composable architecture allows every software component to be independently developed, deployed, and managed. This ensures increased agility and the ability to adapt quickly to emerging trends and demands.
Advanced API Integration: LXP's API-first architecture is built to be deep-seated and seamlessly integrated to provide end-to-end control of the entire user experience.
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Commitment to Accessibility and Inclusion
Accessibility is not just a feature but a key focus embedded into every aspect of our platform development. We are dedicated to ensuring that LXP is accessible to all users, including those with disabilities, and our commitment goes beyond compliance. While we are WCAG 2.1 AA compliant, we view this as the floor, not the ceiling.
Our accessibility initiatives are driven by top-down leadership and a dedicated team focused on continuous improvement. We actively audit, monitor, and mediate all our processes with accessibility in mind, ensuring our approach matures with our company. We foster ongoing education for our staff, support professional development, and integrate client and consumer feedback to enhance our platform.
We also recognize the changing demographics and increasing accessibility needs of the population segments with the most buying power. By maintaining the highest standards of accessibility, we ensure a seamless and engaging experience for all users, extending their lifetime value and driving innovation.
Continuous Improvement and Innovation
At iSeatz, we incorporate client and consumer feedback to drive constant refinement and optimization of our platform.Our UX discipline includes extensive user experience research to ensure that we not only meet, but exceed user expectations. Our innovative use of AI for virtual user focus groups ensures we build for the widest array of potential users, maintaining the highest standards of accessibility and user experience.
LXP represents not only the latest chapter of the iSeatz story but also the next evolution of travel loyalty technology. Join us as we continue to innovate and lead the way in creating exceptional travel experiences for our clients and their customers.
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To learn more about our work with travel and financial services brands and their loyalty programs, contact us here.