Our latest travel loyalty report: “Booking, Personalization, Sustainability, and Payments: The Tipping Point for Travel Loyalty in 2023, explores the current challenges and evolving expectations of loyalty program professionals across the financial services, hospitality, airline, and travel industries, alongside the needs and sentiments of the consumers they serve.
Based on a late 2022 survey of over 2,000 American travelers and loyalty program members and 300 loyalty program professionals in the United States, The Tipping Point for Travel Loyalty report highlights several critical areas that companies with travel loyalty programs (and companies considering offering travel as part of their loyalty programs), should focus on to bridge the mismatch between their offering and consumers’ expectations, and fully capitalize on the demand for travel rewards.
At a time of resilient travel demand but rising economic uncertainty, companies must understand consumers’ changing sentiments toward loyalty programs that offer travel and how they can deliver the value and options customers are looking for in 2023. Our report includes insights to fuel this understanding, including:
- What’s driving consumers’ attitudes around travel booking and payment options
- Are travel loyalty programs living up to consumers’ expectations, and where are the gaps?
- Generational differences toward sustainable travel options and rewards
Get your copy of The Tipping Point for Travel Loyalty in 2023 report below:
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