The Tipping Point for Loyalty Series 2025: Canada & U.S. Market Insights
This year’s Tipping Point for Loyalty series examines two distinct markets: Canada and the U.S. We surveyed thousands of consumers and industry professionals across these markets, uncovering trends that reveal the opportunities and challenges facing loyalty programs today. Both reports call out what drives engagement, where loyalty programs are falling short, and what brands can do to strengthen their impact and differentiation.
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2025 Reports Available Now:
THE TIPPING POINT: INSIDE CANADA’S CHANGING LOYALTY LANDSCAPE
Our first report, exclusively focused on the Canadian market, examines how consumers balance travel rewards with practical benefits like groceries and household essentials, why 60% favour sustainability-focused loyalty programs, and how brands can address user frustrations and shifting preferences to better engage members.
THE TIPPING POINT: HOW U.S. TRAVEL LOYALTY IS EVOLVING—A THREE-YEAR PERSPECTIVE
Explore three years of trends revealing how U.S. consumers interact with travel rewards, including the growing appeal of sustainable travel options, persistent challenges with program usability, and the increasing influence of younger generations and high-income earners.
Both reports are packed with insights to help brands tailor loyalty programs to their members' specific needs, address user experience gaps, and adapt rewards to shifting market dynamics and emerging priorities. By aligning strategies with consumer expectations, brands can drive stronger engagement and long-term loyalty program performance.